Sales & Negotiation Training Programme

Personality based selling

Personality based selling

Selling to different and difficult personalities.

Adapting yourself to the needs of the customers might become a challenge. How can you make sure you approach individuals based on their preferences?

Respecting the personal preferences, desires and motivations of customers leads to higher success and long term relationships.

In this programme, we explore selling based on the personality and preferences of the customers and learn how to recognise them.

Duration:         2 Days
Participants:  6 – 12



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Professionally experienced consultants as well as specialists intended for customer contacts

Participants treat customers according to their type and personal requirements. They employ the most efficient sales techniques and gain confidence in the contact with customers. In particular, they are able to approach potential customers, recognise requirements and achieve concrete results.
Day 1.

  • My counselling/selling style
  • Typologies of counselling/selling
  • The first contact with a customer

Day 2.

  • How to deal with different types of customers
  • How to deal with objections and complaints
  • My marketing strategy

Combines and connects theoretical input with intensive practical exercises and role training, supported by audio and video recordings for analysis if requested.

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