Sales & Negotiation Training Programme

Sales behaviours and techniques

Sales behaviours and techniques

Building a sales strategy.

The programme offers participants a complete sales training, preparing sales representatives in building their complete sales strategy, from first contact to closing the sale.


Duration:         3   Days

Participants:  6 –  12

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Experienced, professional consultants as well as specialists who are intended for future customer contacts.
Participants know the most effective sales techniques, gain confidence when meeting their clients and are therefore more easily able to convince them.
Day 1

  • Sales strategies
  • My inner attitude
  • Questioning techniques and active listening

Day 2

  • Introduction to verbal and non-verbal communication
  • The 7 phases of selling

Day 3

  • Objections and excuses
  • Strategies for the sales contract
  • Persuasion – conclusion – follow-up support
  • Special situations when dealing with customers
Combines and connects theoretical input with intensive practical exercises and role training, supported by audio and video recordings for analysis.

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