Sales & Negotiation Training Programme
WIN-WIN Negotiations
In this programme delegates will discover and learn about:
how to reach mutually satisfying agreements (WIN-WIN concept) by
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disengaging the people from the problem,
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focusing on interests, not positions and
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working together to find creative and fair options.
To achieve the above goals, preparation, planning and structured thinking are important pre-requisites, but they alone will not ensure your success!
Duration: 2 – 3 Days
Participants: 6 – 12
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Professional negotiators, top managers, sales managers, account managers, purchasing managers, supply chain and procurement representatives.
During training, alongside the WIN-WIN concept, both the communicative behaviour of the negotiators and the reaction from the partners are observed and recorded.
The outcome is compared with the Siegel Communication Analysis Model CA®. The results give a clear indicator for areas of improvement and form part of the personalised feedback sessions.
Preparation
- Setting objectives and fallbacks (yours and theirs)
- Define negotiable issues, priorities and limits; define the mandate
- Determine the cost of concessions
Planning
- Evaluation of own strengths and weaknesses as well as the balance of power
- Planning for options and how to bargain and persuade
- Long term success versus short term success
Conducting negotiations
- CA®-model for your communicative success
- Persuasion, power, bargaining
- Overcoming difficult situations (deadlocks) in negotiations
- Successful outcomes
Combines and connects theoretical input with intensive practical exercises and role training, supported by audio recordings for analysis.
Course Testimonials:
U.K. English
U.S. English
